Whirlpool Buys Silicon Valley Online Recipe Company

BENTON HARBOR — Whirlpool Corp. (NYSE: WHR) announced an agreement to acquire Yummly Inc., a provider of personalized recipes and cooking resources.

Terms of the transaction were not disclosed.

Yummly boasts more than 20 million registered users and is one of the world’s largest digital recipe platforms.

“We are committed to introducing new products to market that remove complexity from the day-to-day lives of consumers,” said Brett Dibkey, vice president of integrated business units at Whirlpool. “Increasingly, these products will be defined by both physical and digital experiences. Yummly brings an outstanding platform on which to begin building our digital product offering.”

Added Joe Liotine, president of Whirlpool North America: “We look forward to the many possibilities to create value for our consumers with this acquisition.”

As a subsidiary, Yummly will continue to operate out of its headquarters in Redwood City, Calif.

Said Brian Witlin, CEO of Yummly: “Whirlpool’s purposeful and consumer-centric approach to innovation aligns perfectly with what we do, who we are, and what we seek to create for consumers as the kitchen becomes ever more digitally connected.”

Benton Harbor-based Whirlpool is the world’s largest appliance manufacturer, with about $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.

More information at http://www.yummly.com or http://www.whirlpoolcorp.com.

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