Marketing AI: Panel at LTU says computer intelligence to transform the ad world

SOUTHFIELD — Artificial intelligence will make marketing more effective and efficient, but comes with significant risks, according to a panel discussion at Lawrence Technological University Wednesday.

Around 50 people attended “Is Artificial Intelligence Redefining Marketing and Market Research?” The American Marketing Association Detroit’s market research special interest group hosted the event, and LTU’s College of Management provided the venue in the Buell Management Building.

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Leidos To Build Smart Grid For Lansing Water & Light

LANSING — Leidos Holdings Inc., a Reston, Va.-based defense company that provides technical, engineering, and scientific services, announced it will implement the Lansing Board of Water and Light’s new smart grid initiative.

Through this contract, Leidos will use its Smart Grid Select product to manage the installation of the utility’s advanced metering infrastructure and provide meter data management, customer support portals, and grid and business analytics.

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Michigan Tech Gets Grant For Research On Coastal Marshes

HOUGHTON — A good thing has come from the disastrous oil spill in the Gulf of Mexico in 2010.

Some of the proceeds from the penalties assessed are being used to fund environmental research, including a project involving Michigan Technological University and five other universities.

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Lansing’s Cameron Tool Poised to Expand

LANSING – The City of Lansing and the Lansing Economic Area Partnership (LEAP) announced the expansion of long-time Lansing tool and metal die manufacturer Cameron Tool.

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New robotic lab tracking toxicity of Lake Erie algal bloom

ANN ARBOR — A new research tool to safeguard drinking water is now keeping a watchful eye on Lake Erie. This week, a robotic lake-bottom laboratory began tracking the levels of dangerous toxins produced by cyanobacteria that bloom each summer in the lake’s western basin.

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Michigan’s First Proton Therapy Center Opens

ROYAL OAK — Proton International and Beaumont Health have opened the state’s first proton therapy center, offering an advanced form of radiation treatment available to people with a wide range of cancers.

“Our department, which has long been known for technical innovations in radiation oncology, today adds the latest in proton therapy to our arsenal,” said Craig Stevens, chair of radiation oncology at Beaumont Hospital. “It has been a pleasure working with all the teams in this project. Proton International provided the needed proton-specific expertise to building and operations to help us get off to a great start.”

Added Proton International founder Chris Chandler: “This is a tremendous day for the people of Michigan. Beaumont is joining a select group of the nation’s premier cancer treatment centers with this important option for patients.”

Chandler founded Proton International of Alpharetta, Ga. in 2013 after developing and opening some of the first proton centers in the United States and Europe.

Beaumont is one of the few but growing number of proton centers to open in the United States and the first for Michigan. The $40 million, 25,200-square-foot, two-story proton therapy building has a one-room proton treatment center on the first floor and the Beaumont Children’s Pediatric Oncology and Hematology program on the second floor. Proton International participated in all phases of the development and opening of the Center including the selection of equipment, the one room Proteus One technology from IBA. The facility incorporates advanced technology from IBA including the S2C2 superconducting cyclotron.

Proton therapy is a precise alternative to X-ray radiation for treating some cancer tumors. It spares healthy tissue adjacent to the tumor and reduces or eliminates many of the short- and long-term treatment side effects, making it particularly important when treating children, whose smaller size makes them vulnerable to damage from X-rays.

Proton therapy is especially effective in treating solid tumors including cancers of the brain, central nervous system, eye, gastrointestinal tract, head and neck, liver, lung, prostate, spine and some breast tumors. Ongoing research is enhancing the application of the therapy to additional sites.

Proton International officials said that is conservatively estimated that 250,000 cancer patients in the U.S. could benefit from proton therapy.

More about Proton International at http://www.protonintl.com. The company is also participating in the development of proton centers in Alabama and Florida, as well as Germany, the Netherlands and the United Kingdom.

The company’s services include business planning, organizational structure, financing, building design and construction, installation and commissioning, equipment, staff training and more.

Auto Tech, STEM Education, Women In Tech On Today’s M2 TechCast

ROYAL OAK — Visits with several regular guests will make up three-quarters of the Monday, July 17 M2 TechCast.

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