GRAND RAPIDS — The Grand Rapids-based internet advertising manager Adtegrity announced that it has acquired Grand Rapids-based Media Place Partners, marrying the acquired company’s deep traditional media buying expertise and relationships with Adtegrity’s longstanding digital media business.
Media Place Partners will continue to operate under its own brand after the acquisition. Clients of the venerable Grand Rapids company can expect no change in the company’s ability to service current campaigns and strategies — only the addition of wider digital media capabilities.
Benefits to clients of both companies include consolidation of planning, reporting and communication resources, the leveraging of collective ad spends across mediums and development of even more integrated and holistic cross-platform advertising strategies.
More at http://www.adtegrity.com.