Category Archives: Digital Marketing

GR Digital Media Veteran Adtegrity Acquires Media Place Partners

GRAND RAPIDS — The Grand Rapids-based internet advertising manager Adtegrity announced that it has acquired Grand Rapids-based Media Place Partners, marrying the acquired company’s deep traditional media buying expertise and relationships with Adtegrity’s longstanding digital media business.

Continue reading GR Digital Media Veteran Adtegrity Acquires Media Place Partners

Web Marketing, PR Firm Launches New Site

NILES — The Niles-based marketing and public relations firm Classic Communications has launched a new website that showcases its capabilities and highlights the wealth of services provided to clients during its 22 years of service.

Continue reading Web Marketing, PR Firm Launches New Site

Dearborn’s ChannelNet Expanding In NYC, Texas

DEARBORN — ChannelNet, a tech company providing digital marketing and sales products and services, announced its expansion into two major markets by opening new field offices in New York City and Austin, Texas.

To oversee the expansion, Jon Aurit joined the firm as vice president of business development and account management. Aurit is responsible for the leadership and success of ChannelNet’s overall business development goals, including client engagement, strategic planning, consulting and supporting the company’s client relationships.

Continue reading Dearborn’s ChannelNet Expanding In NYC, Texas

Two Companies Win State Support To Add 190 Jobs

LANSING — The Michigan Economic Development Corp. announced that two companies were approved for incentives by the Michigan Strategic Fund to support their expansions in Southeast Michigan. The projects are expected to generate more than $9.3 million in investments and create 190 new jobs.

Continue reading Two Companies Win State Support To Add 190 Jobs

ChannelNet Promotes New VP

DEARBORN — ChannelNet, a provider of digital servcies in customer acquisition and retention, announced that Molly Smith has been promoted to vice president of operations.

Smith will retain responsibility for all clients and their channel partners’ program successes and support and assume responsibility for the project management office and resource management.

Continue reading ChannelNet Promotes New VP

Adtegrity Swings To Loss On Effort To Fight Click Fraud In Web Ads

GRAND RAPIDS — Adtegrity.com Inc. (Pink Sheets: ADTY), the Grand Rapids-based provider of internet advertising networks and services, says a transition to systems that are less likely to be victimized by click fraud is hurting its revenue and profit in the short term — but will pay off in the long term.

Adtegrity Tuesday reported a loss of $42,580 for the first quarter of 2015 on revenue of $3.4 million, compared to net income of $158,304 on revenue of $4.2 million for the first quarter of 2014.

Continue reading Adtegrity Swings To Loss On Effort To Fight Click Fraud In Web Ads

Digital Marketing Services Firm MindMingle Launches

DETROIT — Several entrepreneurs with more than 20 years of experience in digital marketing and data analytics have launched MindMingle, a startup in web marketing.

“Companies have a lot of choices when it comes to selecting vendor partners. Identifying the right vendor, with the right technologies, and the right approach can make all the difference,” said MindMingle CEO Mark Powers. “We couldn’t be more excited to join forces and partner with Qlikview, Adobe, and Salesforce.com. Their expertise in the marketing and technology sectors and their ability to identify and stay ahead of market disruptions was key for MindMingle.”

Qlik is a Radnor, Pa.-based data analysis technology developer. Adobe is a content creation technology developer. And Salesforce is a customer relationship management technology provider.

Powers is a former web strategy manager for General Motors, the digital startup 118id, and several other Detroit-area businesses.

Digital Marketing Pioneer ChannelNet Turns 30

DEARBORN — Back before the internet existed, a tech startup convinced a few big companies to try to sell their products through computer games.

Now, that pioneering company is marking its 30th anniversary.

Back in the mid-1980s, a startup called SoftAd convinced General Motors and Ford Motor Co. that technology was the best way to reach consumers that increasingly preferred Japanese and German cars. So consumers got a driving simulator computer game on floppy disk that was actually an interactive advertisement.

That company has since been renamed ChannelNet and is now celebrating its 30th year in digital marketing.

Continue reading Digital Marketing Pioneer ChannelNet Turns 30

Pure Michigan Puts Snow in the Spotlight

LANSING — It was a green Christmas for much of Michigan, but this being Michigan, the white stuff is surely on the way.

And this week, Pure Michigan announced the launch of its winter advertising campaign, which highlights Michigan’s cold-weather recreation opportunities to travelers throughout the Great Lakes region.

Continue reading Pure Michigan Puts Snow in the Spotlight

Oakland County Partners With MITechNews.Com To Reach Bigger Tech Audience

PONTIAC — Oakland County, through its Tech248 initiative, and the technology news website MITechNews.Com have partnered to enable Oakland County technology companies to reach a wider Michigan audience with a flip of the switch, County Executive L. Brooks Patterson announced.

By submitting press releases to brennan@mitechnews.com, Oakland County technology companies will reach a dozen Michigan technology news outlets at one time.

Continue reading Oakland County Partners With MITechNews.Com To Reach Bigger Tech Audience